Independent consultant
The proposal you keep rewriting
The situation
You have just come off a discovery call. You know exactly what the client needs and why — and now you owe them a written point of view that makes the case.
Why it stalls
The thinking is done, but it lives in your head and in fragments. Writing it up takes three hours you do not have, and the version you eventually produce sounds like every other consultant’s deck.
You have a diagnosis and a framework. Expert Interview treats you as the guest and asks what a good interviewer would, so the argument assembles itself out loud before you write a word.
How to run it
- 1Start an Expert Interview and name the client’s situation as the topic.
- 2Talk through the diagnosis as if explaining it to a colleague, not to the client.
- 3When it asks where you part ways with the obvious answer, say it plainly — that becomes your opening.
- 4Compile, then lift the finished piece straight into the point-of-view section of the proposal.
What comes out
A written point of view that sounds like you and is specific to this client: a title, a hook built from your disagreement with the conventional answer, your framework laid out in order, and a closing takeaway. Edit for the client’s name and send.
One sitting, instead of an afternoon you did not have.